YA RLY is a challenge in Dead Island. It requires the player to simply kill any enemies in abnormally large amounts. The first level requires 2,500 kills, and the reward is 20,000 XP. The second level requires 5,000 kills, and the reward is 80,000 XP. The third level requires 10,000 kills, and the reward is 200,000 XP. The fourth level requires 15,000 kills. The player usually gains 2.500 kills somewhere around act's III and IV, which makes this challenge an extremely long challenge to accomplish.
- This is a reference to a popular internet meme, an owl whose catch phrase is "ORLY".